Ultrahuman
Dubai 30x30
Promo videos
Ultrahuman’s campaign for the Dubai Fitness Challenge is aimed at fostering & inspiring millions participating while positioning Ultrahuman as the go-to fitness companion, not just another fitness tracker.
Eat smart, Train smart
These promo films highlights the user’s journey to a smarter way of training with the Ultrahumans M1 patch, a CGM tracker, enabling athletes to optimise their performance and metabolic health in real time with deep insights.
The Solution
Built a narrative that emphasised on key insights and a visual flow that mirrors Ultrahuman's user journey. Through kinetic type and fast paced edits, we matched the energy of the challenge, keeping the story tight and engaging.
The Impact
Drove engagement and sales across the event, focusing on training smarter not harder. This approach contributed to building a stronger fitness culture which aligned with the brand's mission to improve metabolic health at scale.
"Motion x Motion has been a game-changer for Ultrahuman.
Their ability to enhance our global commercial campaigns through high-end production elevated our game."
- Hisham Syed, Head of Marketing