Ultrahuman
Dubai 30x30
Promo videos
Ultrahuman’s campaign for the Dubai Fitness Challenge is aimed at fostering & inspiring millions participating while positioning Ultrahuman as the go-to fitness companion, not just another fitness tracker.
Eat smart, Train smart
These promo films highlight the user’s journey for a smarter way of training with the Ultrahumans M1 patch.
We built a narrative that emphasised key insights and a visual flow that mirrors the user’s journey, through kinetic type and fast-paced edits.
The Impact
Drove engagement and sales across the event, focusing on training smarter, not harder.
This approach contributed to building a stronger fitness culture which aligned with the brand's mission to improve metabolic health at scale.
"Motion x Motion has been a game-changer for Ultrahuman.
Their ability to enhance our global commercial campaigns through high-end production elevated our game."
- Hisham Syed, Head of Marketing