Not the latest software.
Not the smartest promt.
Not the expensive plugin.

The core principles.

Balance, Contrast, Timing, structure and so on... 

But here's the problem: 

Most designers start with flashy tools and hope fundamentals follow.
But the best work comes from the opposite.

AI Tools evolve every month, trends change every year,
but fundamentals? Timeless.

We revisit them with every client, every project, every day.
They're the foundation. Master them and no one can replace you.